POTL is the acronym of "Power Of The Letters". It is a parisian brand created in 2017 by RamZ (Ramzi SAIBI), a French-Tunisian street-artist.
RamZ is the author of a contemporary Arabic calligraphy inspired by tradition to create novelty. With an urban style and modern touch, the artist declines his works on textile, another way to promote his art.
POTL brand is the reflection of RamZ's dual culture, a merging of Arabic calligraphy and modern art, a symbiosis between the East and the West.